Corporate photography VS Commercial photography
Corporate photography and commercial photography are both types of commercial photography, but they are used for different purposes and have some distinct differences.
Corporate photography is used to promote and showcase a business or organization. This can include headshots of executives, images of products and services, office and facility photos, team-building and event photography, among others. The goal of corporate photography is to create a visual identity for a brand and promote the company in a professional and visually appealing way. The images are used for internal and external communication such as the company's website, marketing materials, social media, annual reports, and more. Corporate photographers often work with a company's marketing and communications team to create a visual narrative that aligns with the company's values, goals and messaging.
On the other hand, commercial photography is used to promote or sell a product or service. This can include product photography, advertising photography, fashion photography, and food photography. The goal of commercial photography is to create visually appealing images that will catch the attention of potential customers and entice them to buy a product or service. These images are used in advertising campaigns, billboards, posters, brochures, and other marketing materials. Commercial photographers often work with advertising agencies, design firms, or directly with manufacturers or retailers.
In summary, corporate photography and commercial photography may share similar techniques, but they have different goals and purposes. Corporate photography is used to create a visual identity for a brand and promote the company as a whole, while commercial photography is used to promote and sell a specific product or service. Both types of photography are essential for a business to be successful and stand out in a crowded market.
